Careers in digital marketing has been on the rise these days. The following set of questions have been asked in interviews across various organisations -
1. What are the different types of bidding used?
2. What are benefits of Online advertising over Offline advertising?
3. Difference between search, display and video advertising?
4. What is Click-through-rate (CTR)?
5. What is the difference between 'conversions' and 'converted clicks'?
6. Different types of Youtube ads
7. What is a re-marketing campaign and how does it work?
8. What is 'view through conversion' ?
9. What is programmatic advertising?
10. What is a shopping campaign and for what type of advertisers it is useful?
11. Mention a few ad-sizes you are familiar and which of these is the most used size?
12. Difference between SEO and SEM?
13. What is real time bidding in the world of online advertising?
14. Different targeting types in a display campaign?
15. What is a cookie?
16. What are meta-tags?
17. What are different types of extensions in a search ad?
18. What is View-through rate (VTR)?
19. What are ad-networks and give some examples?
20. What is affiliate marketing?